Expansive and immersive

Fire HD 10 features a brilliant 10.1″ 1080p Full HD display (1920 x 1200) with over 2 million pixels (224 ppi). Enjoy widescreen movies videos and games with wide viewing angles less glare and more brightness thanks to a stunning IPS (in plane switching) LCD display.

Fast and responsive

Fire HD 10 is now 30% faster thanks to 2x the RAM over the previous generation and a more powerful quad core processor. Two 1.8 GHz cores and two 1.4 GHz cores run simultaneously delivering quick app launches smooth games and videos and great overall performance.

No more worrying about storage space

Fire HD 10 comes with the most internal storage of any Fire tablet at 32 or 64 GB great for offline video watching. Expand your storage by up to 256 GB using a microSD card and keep photos favorite movies and compatible games and apps with you. Plus enjoy free unlimited cloud storage for all your Amazon content and photos taken with your Fire tablet.

Power when you need it

Don’t be tethered to an outlet—now with up to 10 hours of mixed use battery life Fire HD 10 gives you more flexibility to go where the day takes you.

Capture life’s moments

Fire HD 10 features a 2 MP rear facing camera for taking photos or shooting 720p video. The front facing VGA camera is perfect for Skype calls with friends and family.

Engineered by Amazon

Amazon engineers Fire tablets to hold up against everyday life. As measured in tumble tests Fire HD 10 is more durable than the latest iPad Pro 10.5″ (and costs a lot less too).

Alexa on Fire tablets

Alexa the brain behind Echo provides quick access to the information and entertainment you want including video music games audiobooks and more. Ask Alexa questions see your calendar get news show sports scores and even control your smart home—just ask.

Now with hands free mode

When connected to Wi Fi simply say the wake word “Alexa.” Alexa will respond to you—even when the screen is asleep—and will show visual responses to certain questions.

Everyday tasks made easier

Alexa on Fire tablets helps make every day easier. Just ask to set alarms and timers check traffic your calendar to do or shopping lists and more. You can order millions of items with your voice such as household and personal care products.

Be entertained

Whether you are playing and pausing your favorite movie starting a playlist or need a quick joke you can ask Alexa and stream directly over Wi Fi. Alexa also provides voice control for Amazon Video Prime Music Pandora iHeartRadio TuneIn and more.

Voice control your smart home

Alexa works with devices such as lights switches thermostats security cameras (coming soon) and more from SmartThings Insteon Nest ecobee Arlo Ring and Wink. Dim the lights from the couch to watch a movie or change the temperature on your thermostat while reading in your favorite chair—all without lifting a finger.

Calling and Messaging

Make hands free voice calls to almost any local number message your contacts or video call friends and family who have a Fire tablet Echo Spot Echo Show or have installed the iOS or Android Alexa App. You can also instantly connect with family and friends by asking Alexa to drop in on enabled Echo devices. For example you can drop in to ask what time dinner will be ready see the baby’s nursery or check in with a close relative.

Watch in 1080p Full HD

Enjoy all your favorite movies and TV shows on Amazon Video Netflix HBO NOW Sling TV and more (subscription fees may apply). Discover hundreds of thousands of TV episodes and movies plus fling Amazon Video content to your Fire TV using Second Screen. Enhance your video experience with features you only get from Amazon including On Deck for watching videos anywhere ASAP for fast video streaming and X Ray to go behind the scenes of your favorite movies and TV shows while you watch. Watch downloaded videos anywhere with a Prime membership Netflix plan or Showtime subscription—on a plane on vacation in the car or wherever you don’t have a wireless connection.

Try Prime free for a month

If you haven’t tried Amazon Prime in the past we’ll give you a 30 day free trial. Experience what millions of members already enjoy—unlimited streaming of thousands of hit movies and TV episodes ad free access to over a million songs over a thousand Kindle books and Free Two Day Shipping on millions of items

Unlimited reading on any device

Prime Reading gives you unlimited access to over a thousand books current magazines comics Kindle Singles and more. With any device—including your phone tablet or Kindle—you can read however you want whenever you want.

Stream thousands of movies and TV episodes with Prime Video

With Amazon Prime members enjoy unlimited streaming of thousands of movies and TV episodes at no additional cost including award winning Amazon Original series Transparent top HBO shows like True Blood Girls and Curb Your Enthusiasm.

No Wi Fi no problem—Prime Video downloads

Exclusive to Prime members download thousands of Prime Video movies and TV episodes. Watch downloaded videos anywhere—on a plane on vacation in the car or wherever you don’t have a wireless connection. Prime Video offers offline viewing at no additional cost.

Over 2 million songs free with Amazon Music

Prime Music is a benefit of your Amazon Prime Membership featuring a growing selection of 2 million songs always ad free and on demand. Unlock more music with Amazon Music Unlimited just $7.99 per month for Prime members.

Add HBO SHOWTIME and more to Prime

With Amazon Channels Prime members can also subscribe to over 100 premium and specialty channels like HBO and SHOWTIME to add and stream—no cable or satellite subscription necessary. Prime members can subscribe to any or all of these channels with a free trial.

Introducing the all new Kindle Paperwhite—Featuring our highest resolution display hand crafted font Bookerly and a new typesetting engine for even more beautiful rendering of pages. Our best selling Kindle is now even better.

Introducing the all new Kindle Paperwhite—Featuring our highest resolution display hand crafted font Bookerly and a new typesetting engine for even more beautiful rendering of pages. Our best selling Kindle is now even better.

The all new Fire 7 tablet is the next generation of our best selling Fire tablet ever now thinner lighter with longer battery life and an improved 7″ IPS display.

Tiny price. Big fun.

Fast and responsive

The fast quad core processor consists of four high performance 1.3 GHz cores for quick app launches smooth games and videos and great overall performance. Plus Fire 7 now offers dual band Wi Fi with support for more Wi Fi networks and better network performance.

Crisp and vivid 7” IPS display

Fire 7 features a 1024 x 600 IPS display with 171 ppi for a bright display with vivid colors and whiter whites for a great viewing experience from all angles. Compared to the previous generation Fire 7 features an improved display that provides higher contrast and sharper text.

No more worrying about storage space

Expand your tablet’s storage by up to 256 GB using a microSD card to keep your photos movies and compatible apps and games with you. Plus enjoy free unlimited cloud storage for all your Amazon content and photos taken with your Fire tablet.

Power when you need it

With up to 8 hours of mixed use battery life Fire tablet gives you the flexibility to go wherever the day takes you.

Capture life’s moments

Fire 7 features a 2 MP rear facing camera for taking photos or recording 720p HD video. The front facing VGA camera is perfect for Skype calls with friends and family.

Stands up to everyday life

Amazon engineers Fire tablets to hold up against everyday life. As measured in tumble tests Fire 7 is more durable than the latest iPad and 2x more durable than iPad mini 4 (and costs a lot less too).

Designed for Entertainment

Read

Choose from millions of Kindle eBook and magazine titles that you won’t be able to find anywhere else. Over 1 million titles are priced at $2.99 or less. Or read as much as you want with a Kindle Unlimited subscription for just $9.99 a month. Connect with the largest online community of book lovers on Goodreads.

Read comfortably at night with Blue Shade an exclusive Fire OS feature that automatically adjusts and optimizes the backlight for a more comfortable nighttime reading experience.

Watch

Enjoy all your favorite movies and TV shows on Amazon Video Netflix HBO NOW Sling TV and more. Discover hundreds of thousands of TV episodes and movies plus fling Amazon Video content to your TV using Second Screen. Enhance your video experience with features you only get from Amazon including On Deck for watching videos anywhere ASAP for fast video streaming and X Ray to go behind the scenes of your favorite movies and TV shows while you watch.

Watch downloaded videos anywhere with a Prime membership Netflix plan or Showtime subscription —on a plane on vacation in the car or wherever you don’t have a wireless connection.

Play

Fire tablets feature instant access to over 600 000 of the most popular free and best selling games social media premium TV and movie provider apps and so much more. Choose from top titles including Candy Crush Saga Township Mobile Strike and more.

Listen

With millions of songs from thousands of artists the Amazon Digital Music Store brings all your favorite music to your fingertips. Music you buy on your Fire tablet is saved to Your Music Library for free and you can play or download it anytime.

Unlock more music with Amazon Music Unlimited just $7.99 per month for Prime members ($9.99 per month for non Prime members).

Audible offers more than 180 000 titles in audiobooks including best sellers romances thrillers and much more.

Meet Alexa

Alexa on Fire tablets

Alexa provides quick access to the entertainment you want including music games audiobooks and more. You can also ask Alexa questions check your calendar get news find sports scores and even control your smart home. All you have to do is press and ask.

One press. Millions of possibilities.

When connected to Wi Fi simply press the home button for one second then ask. Alexa will respond to you and will even show visual responses to certain questions.

Everyday made easier

Alexa on Fire tablets helps make everyday easier. Just press and ask to set alarms and timers check traffic your calendar to do or shopping lists and more. You can order millions of items with your voice such as household and personal care products.

Be entertained

Whether you’re looking for your favorite playlist or need a quick joke you can ask Alexa. Just press and ask for a song artist or genre and stream directly over Wi Fi. Alexa also provides voice control for Amazon Music Pandora iHeartRadio TuneIn and more.

Stay informed

Now you can ask Alexa a question and get an immediate voice response. When you press and ask Alexa can pull up your Flash Briefing Wikipedia articles news sports scores and more.

Voice control your smart home

Alexa works with devices such as lights switches thermostats and more from SmartThings Insteon Nest ecobee and Wink. Switch on the lamp before getting out of bed turn on the fan or change the temperature on your thermostat while reading in your favorite chair or dim the lights from the couch to watch a movie—just press and ask.

The best of Prime

Try Prime free for a month

If you haven’t tried Amazon Prime in the past we’ll give you a 30 day free trial. Experience what millions of members already enjoy—unlimited streaming of thousands of hit movies and TV episodes ad free access to over a million songs over a thousand Kindle books and Free Two Day Shipping on millions of items

Unlimited reading on any device

Prime Reading gives you unlimited access to over a thousand books current magazines comics Kindle Singles and more. With any device including your phone tablet or Kindle you can read however you want whenever you want.

Stream thousands of movies and TV episodes with Prime Video

With Amazon Prime members enjoy unlimited streaming of thousands of movies and TV episodes at no additional cost including award winning Amazon Original series Transparent top HBO shows like True Blood Girls and Curb Your Enthusiasm.

No Wi Fi no problem—Prime Video downloads

Exclusive to Prime members download thousands of Prime Video movies and TV episodes. Watch downloaded videos anywhere—on a plane on vacation in the car or wherever you don’t have a wireless connection. Prime Video offers offline viewing at no additional cost.

Over 2 million songs free with Amazon Music

Prime Music is a benefit of your Amazon Prime Membership featuring a growing selection of 2 million songs always ad free and on demand. Unlock more music with Amazon Music Unlimited just $7.99 per month for Prime members.

Add HBO SHOWTIME and more to Prime

With Amazon Channels Prime members can also subscribe to over 100 premium and specialty channels like HBO and SHOWTIME to add and stream—no cable or satellite subscription necessary. Prime members can subscribe to any or all of these channels with a free trial.